Product returns is a stage of the supply chain that most electronic manufacturers would rather not think about, but today’s consumer electronics supply chain is more complex than ever, and customers demand an exceptional customer experience, from point of purchase through to delivery. You work hard to build brand loyalty which can be lost all too quickly when the returns process is not managed effectively.
Research suggests that consumers only spend half an hour trying to work a product before returning it. Any new or innovative device then faces pressured reverse logistics.
According to IHL Group, Market Research, consumers return more than $642 billion of goods globally each year, with nearly 25% coming from high value markets.
Dealing with damaged and returned goods has become as important as selling the product itself and requires a robust returns process to ensure that your total supply chain is as cost-effective as possible.
Many manufacturers are happy to accept a small return on their returned products, but what if, taking a fresh look at your returns process could yield higher returns in an environmentally friendly and responsible way?
