When it comes to high value goods, it’s often the complete purchasing experience that provides value to your customers and your brand. Whether they’re shopping for the latest high-tech device or coveting a designer handbag, they will pay a premium for quality and expect a service worthy of the price. Therefore, when the latest trends come around your customers will want to receive their purchases in perfect condition and as fast as possible.
In the Consumer Electronics industry, if you don’t move rapidly to keep up with demand you simply can’t compete. The ‘latest’ smart phone or tablet keeps its title only for a short while before we’re wowed by the next edition. However, there’s not just pressure on consumer electronics companies to get a product out of the door, but also in how its dealt with if it ends up back in the supply chain.
Topics: Warehousing and Distribution, RFID, Zero-landfill Policy, Reclaiming Recyclable Parts, Cost-effective Logistics, Technology Industry, Consumer Electronics, Reverse Logistics, Repairs and Refurbishment, Recall Management