Looking for lift off with a new product?
It could be your most innovative, disruptive concept to date, with consumers itching to get their hands on the latest hi-tech, luxury handbag or designer fashion. However, if your supply chain management falters your supply fails to meet demand – and your product launch falls flat.
At best, you’ll face expensive, expedited transport to fulfil retailers’ needs; at worst, you could lose those crucial sales and forgo competitive edge.