How to adapt to multi-channel retailing

 

Traditional high street retailing, via bricks and mortar can be expensive as retailers need to continually refresh their stores and displays to offer consumers enhanced buying experiences to build brand loyalty. Many retailers have included Multi Channel Retailing (MCR) into their portfolio, expanding their reach to current and potential customers.

What is multi-channel retailing?

Traditional multi channels such as catalogues and telephone have been joined by the ‘virtual store’. But even internet retailing has evolved and expanded into other new channels such as, apps and social media selling, further enhancing the customer experience.

Over the past decade Bricks and Mortar retailing has experienced a considerable decline with the loss of many well-established High-Street retailers, whilst online retailing has experienced considerable growth especially during the pandemic where visiting a store was not an easy option.

According to Magento Commerce, UK shopping habits have changed with 52% shopping online more frequently. 62% of frequent online shoppers are spending more compared to 71% on average in other countries.

The expectations of today’s consumer not only include a seamless online purchase experience with secure payment methods but often free next day or same day delivery with free returns. Effectively managing these expectations is key to protecting brand loyalty and the growth for your business.

Retailers need multi-channel retail solution that is adaptable enough to meet the shift in consumer purchasing trends providing customers with flexible effective and efficient solutions.

Why change to a multi-channel approach?

Extending your selling channels makes your products more accessible to a wider audience and raises awareness of your brand within this crowded marketplace.

A Multi-Channel approach enables your brand to adapt quickly to changing market demands and manage your promotions and pricing instantly to maximise your profit margin.

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Topics: Supply Chain Solutions, Reverse Logistics, Multi-channel retailing

Effective Customer Returns

 

Product returns is a stage of the supply chain that most electronic manufacturers would rather not think about, but today’s consumer electronics supply chain is more complex than ever, and customers demand an exceptional customer experience, from point of purchase through to delivery.  You work hard to build brand loyalty which can be lost all too quickly when the returns process is not managed effectively.

Research suggests that consumers only spend half an hour trying to work a product before returning it.  Any new or innovative device then faces pressured reverse logistics.

According to IHL Group, Market Research, consumers return more than $642 billion of goods globally each year, with nearly 25% coming from high value markets. 

Dealing with damaged and returned goods has become as important as selling the product itself and requires a robust returns process to ensure that your total supply chain is as cost-effective as possible. 

Many manufacturers are happy to accept a small return on their returned products, but what if, taking a fresh look at your returns process could yield higher returns in an environmentally friendly and responsible way?

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Topics: Supply Chain Management, Zero-landfill Policy, Reclaiming Recyclable Parts, Consumer Electronics, Reverse Logistics, Repairs and Refurbishment, Recall Management

How to master Kaizen in 3 simple stages

Posted by Kiron Zaal - Business Improvement & Program Management Manager, CAO on 03-Jul-2019 09:22:31
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A simple recipe for identifying Kaizen and innovation opportunities in operational processes.

How can brown paper, post-it notes and a few coloured pens improve your supply chain management, identify a Kaizen opportunity and highlight areas for potential innovation?  With just a few simple materials, you can create a Makigami.  

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Topics: Kaizen

How to identify an effective Kaizen opportunity in logistics (and beyond)

Posted by Rob Walker, General Manager - Central Operations on 25-Mar-2019 10:20:00
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In business, everyone has their own preferred management style and way of working.  This is particularly relevant within logistics and supply chain management.  No two logistics operations will be the same and, even within the same warehouse, different operations will have specific and differing ways of working.  So, when it comes to change, how do you recognise what’s a good suggestion for improvement and what’s going to waste resources or distract you from achieving your primary goal?

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Topics: Kaizen

Supply chain management: Kaizen best practices in logistics

Posted by Darren Dennis - Continuous Improvement Manager at YLUK on 25-Feb-2019 09:19:23
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From higher job satisfaction to improved operational efficiency, the benefits of Kaizen to businesses of all shapes and sizes are vast.  The underlying principle of Kaizen is to focus on small continuous improvements that can be actioned quickly to create manageable actions that contribute to overall long-term improvements, rather than setting unrealistic goals that could potentially lead to failures.

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Topics: Kaizen

The wider impacts of Brexit in the UK

Posted by James Colson - AstraZeneca Global Account Manager on 08-Jan-2019 09:27:00
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Why it’s not just logistics supply chains that directly trade between the UK and the EU that will be affected

In the UK, we have already seen the uncertainty leading up to the Brexit withdrawal date impacting the financial markets and the value of the GBP.  In fact, since the results of the referendum, the value of the pound has taken a hit that it is yet to recover from. 

  

The laborious withdrawal process has been fraught with delays and setbacks which still today, with just 3 months to go, have failed to be resolved. So, what does this mean for the UK?

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Topics: Brexit, Supply Chain Management, Logistics, Freight transportation

How Yusen Logistics’ European Control Tower can revitalise your healthcare operation

Posted by Frank Gosnell - General Manager, Asset Light Operations and Planning on 22-Nov-2018 14:45:59
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 A logistics Control Tower can bring supply chain visibility to your operation, improving both planning and efficiency. For the healthcare vertical, higher performance levels can reflect upon the end patient’s welfare with late, damaged or compromised products having a significant impact, as we discussed in our previous blog.  However, maintaining control of your logistics can be difficult to manage - especially as your supply chain grows bringing additional stakeholders, procedures, routes and end destinations to an already complex and intricate process.  

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Topics: Healthcare logistics

Improving logistics management:  preventing drug shortages through better visibility

Posted by James Colson - AstraZeneca Global Account Manager on 01-Nov-2018 10:24:00
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Our previous blogs considered the causes of healthcare supply chain failures, which often result in product losses due to breaches in compliance.   Within logistics, minimising product losses will help contribute to reducing drug shortages overall – not just for the pharmaceuticals associated within a particular shipment but for the resource associated with replacing lost product too, which could have been spent elsewhere in the business. 

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Topics: Healthcare logistics

European healthcare: how smarter logistics can reduce drug shortages

Posted by Frank Packman - General Manager, Healthcare on 16-Oct-2018 10:21:00
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Although logistics is only one step in the healthcare supply chain, research shows an average pharmaceutical organisation spends 6% of its revenue on logistics requirements, compared to 5%­ for the retail industry and just 2% for electronics.   Manufacturers must absorb these costs without compromising on the quality of medicines, which can lead to subsequent failures and shortages.  Yet, despite this, regulations such as the Good Distribution Practice (GDP) varies by region and therefore universal standards are not upheld.

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Topics: Healthcare logistics

Healthcare logistics: preventing stock shortages in European healthcare supply chains

 Drug shortages are recognised as a global issue by the World Health Organisation (WHO) with research indicating that the problem has been increasingly affecting European countries.  The duration of medicine shortages can range from a few days to several months, with acute and chronic medicine shortages potentially compromising patient outcomes.  This, together with the expense and time burden of drug shortages, has led to medicine agencies expressing concerns about the long-term supply of drugs.  To understand how to prevent stock shortages in European healthcare supply chains, we first must define the true extent of the problem.   

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Topics: Healthcare logistics

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